Architectural duct diffusers
The duct becomesthe diffuser.
Why choose between extraordinary architecture and exceptional air distribution performance?
EffectiV is redefining exposed ductwork with a new generation of architectural duct diffusers. By integrating precision-engineered air distribution directly into the duct, we transform an essential mechanical component into a striking architectural feature.
No compromise between aesthetics and engineering. Just beautifully integrated, high-performance air distribution designed around the room.
Beyond conventional ductwork
- 01Traditional ductwork transports air.
- 02Conventional diffusers distribute it.
- 03What if the duct could do both, and look extraordinary doing it?
SelectiV preview · 3D airflow Our architectural duct diffusers eliminate the traditional distinction between ductwork and air terminals. Every design brings together precision manufacturing, architectural versatility and engineered airflow performance in one integrated solution.
The result is a new approach to exposed air distribution, where the mechanical system becomes an intentional part of the architectural design.
Room First
Designed around the room. Not just the duct.
Beautiful ductwork is only half the equation. The real innovation lies in controlling how air is delivered throughout the space.
With EffectiV’s Room First philosophy, the design begins with the room’s geometry, occupancy, heating and cooling requirements and desired air distribution performance. Our advanced engineering approach makes it possible to tailor airflow characteristics to the specific demands of each project, helping achieve effective air mixing, thermal comfort and energy-efficient operation.
- Room geometry
- Occupancy
- Heating and cooling
- Performance targets
Exceptional air distribution isn’t just about moving air. It’s about where it goes, how it behaves and what it achieves.Discover Room First
Architecture
Architecture without compromise.
Exposed ductwork should enhance a space, not limit its design. From contemporary offices and educational facilities to expansive atriums and commercial environments, our architectural duct diffusers offer a distinctive alternative to conventional air distribution systems.
01
Retail
Continuous white ducts in a glulam timber ceiling.
02
Offices
Black ducts suspended over an open office floor.
03
Arena
Long throw over the stands, in heating and in cooling.
04
Curtain wall
A lime BREEZ against the glass, painted to the colour of the space.
Architectural freedom
Clean lines, distinctive geometries and customizable finishes make air distribution part of the architectural expression.
Engineered comfort
Carefully designed discharge patterns help distribute conditioned air effectively throughout occupied spaces, reducing unwanted drafts and temperature variations.
Energy efficiency
Optimized air distribution and low-pressure-loss designs can help reduce HVAC energy requirements while supporting occupant comfort.
Precision manufacturing
Advanced fabrication techniques enable highly customized solutions without sacrificing consistency or quality.
From design complexity to engineered simplicity
Meet SelectiV. Design beyond convention.
What makes our architectural duct diffusers truly different is not only how they are manufactured, but how they are designed. With SelectiV, engineers build a three-dimensional representation of their room and duct layout, visualize airflow behaviour and explore design alternatives before installation.
For compatible products such as BREEZ, SelectiV’s Auto-Design technology evaluates an extensive range of perforation configurations to identify solutions optimized for each duct section and its surrounding environment.
- Heating and cooling
- Airflow direction
- Jet interaction
- Thermal buoyancy
- Room geometry
Thousands of possibilities.
One purpose: better room performance.
Engineered airflow
Every jet is computed. In cooling and in heating.
SelectiV plots the throw of each perforation row at occupant height, for the room’s actual operating conditions. In cooling, cool air settles into the occupied zone; in heating, warm air is projected far enough to reach the floor. The same duct, two behaviours, both predicted before anything is manufactured.
Cooling Heating Meet BREEZ
Award-winning innovation. Engineered for every room.
2027 AHR Expo Innovation Award winner · Ventilation
BREEZ is EffectiV’s precision-engineered perforated duct diffuser, combining exceptional architectural aesthetics with sophisticated, room-specific airflow design. Its carefully calculated perforation patterns control how air is discharged along the duct, allowing engineers to direct and distribute airflow according to the unique requirements of each space.
Manufactured from precision laser-cut metal and available in a wide range of diameters and architectural finishes, BREEZ offers an elegant alternative to conventional exposed air distribution. And with SelectiV’s Auto-Design capabilities, optimizing even highly complex duct layouts becomes remarkably simple.
Beautiful to see. Engineered to perform.
- 8″ to 70″
- diameters
- 5 ft
- sections
- 16 to 60 ft
- ceiling heights
- RAL
- custom powder-coat colours
Perforation patterns
BREEZ-A · Arrow
This is just the beginning
Architectural ductwork
is entering a new era.
At EffectiV, we are continuing to push the boundaries of what is possible when advanced airflow engineering, architectural creativity and intelligent design technology come together.
New ideas.New possibilities.One philosophy. Room First.
Rethink what’s possible with exposed ductwork.
Bring your architectural vision to life without compromising the performance of the space.