A breakthrough in architectural air distribution earns one of the HVAC industry’s most prestigious innovation awards.
EffectiV is extremely proud to announce that BREEZ Architectural Duct Diffusers has been named the winner of the 2027 AHR Expo Innovation Award in the Ventilation category!
Selected by an independent panel of ASHRAE member judges, the AHR Expo Innovation Awards recognize groundbreaking technologies that demonstrate exceptional innovation, engineering value, and potential to transform the HVAC industry.
For EffectiV, this international recognition celebrates much more than a new product. It validates an entirely new approach to designing, manufacturing, and optimizing air distribution systems.
Rethinking What Ductwork Can Do
What if the duct itself became the diffuser?
That simple question inspired BREEZ, a new generation of architectural duct diffusers that transforms exposed ductwork into a precision-engineered air distribution system.
Unlike conventional exposed ducts, BREEZ combines striking architectural aesthetics with advanced airflow engineering. Every perforation pattern is specifically designed to meet the unique requirements of a room, optimizing air distribution in both heating and cooling.
The result is a system that brings together several important advantages:
- Architectural freedom: Custom colors, distinctive perforation patterns, and impressive dimensions turn exposed ductwork into a defining design element.
- Exceptional thermal comfort: Engineered, high-induction airflow promotes effective air mixing and uniform temperatures while minimizing uncomfortable drafts.
- Outstanding energy efficiency: Lower static pressure requirements can reduce fan energy consumption and potentially allow smaller, more efficient ventilation equipment.
- Precision manufacturing: High-quality metal construction and laser-cut perforations deliver consistent performance, durability, and a refined architectural finish.
BREEZ demonstrates that architectural beauty, occupant comfort, and energy efficiency can work together without compromise.
The Innovation Behind the Innovation
What truly sets BREEZ apart is not only how it is manufactured, but how it is engineered.
Every BREEZ system is designed using SelectiV, EffectiV’s revolutionary air distribution design software, also recognized as one of three finalists in the 2027 AHR Expo Innovation Awards Software category.
Engineers can build their room and complete duct layout in 3D, then launch Auto-Design to evaluate hundreds of thousands of perforation patterns and identify optimized configurations for individual duct sections.
The software considers room geometry, airflow requirements, heating and cooling conditions, and interactions between air jets. Designers can visualize the resulting airflow before the system is manufactured.
This innovative process brings advanced engineering and mass customization together, making it possible to design each BREEZ system around the actual performance requirements of the space it serves.
BREEZ is the award-winning product. SelectiV is the intelligence behind its performance. Together, they represent a major advancement in air distribution engineering.
Room First: A Philosophy Recognized for Innovation
At EffectiV, we believe HVAC design should begin with the room and its occupants, not simply with product selection.
Our Room First philosophy challenges conventional practices by placing thermal comfort, indoor air quality, energy efficiency, and architectural integration at the heart of air distribution design.
BREEZ brings this philosophy to life, demonstrating how advanced engineering, intelligent software, and precision manufacturing can come together to deliver better-performing buildings.
Winning the 2027 AHR Expo Innovation Award is an extraordinary recognition of our team’s passion, creativity, and determination to challenge industry conventions.
We extend our sincere appreciation to our employees, partners, customers, and everyone who shares our vision of a better future for air distribution.
This is a major milestone for EffectiV. And we’re only getting started.
Discover BREEZ: https://www.effectiv-hvac.com/product/breez/
Official AHR Expo announcement: https://www.ahrexpo.com/innovation-awards-2027-ventilation
Visit EffectiV at AHR Expo 2027 in Chicago, January 25–27, Booth N1231.



